Successful product managers understand what their customers need, want, and will buy.

Take your product manager skills to the next level in this comprehensive, 10-part, CPA Ontario course. From ideation to development, go-to-market strategy to retirement, the product manager, or "mini-CEO", is responsible for the entire lifecycle of a product. Advance your product management skills by exploring areas of strategy, design, market analytics and more.

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By the end of this course, participants will learn:

1. Overview:
   • How a product manager differs from a project manager.
   • Key responsibilities of a product manager.
   • The four stages of product development.
   • How to support a product management model in your organization.
      
2. Building a Product Strategy:
   • Key components of a successful product strategy.
   • Crucial questions to define your product strategy.
   • Steps to create a product strategy.
   • How to build a data-driven product roadmap.
   • Common mistakes and how to avoid them.
      
3. Metrics for Product Managers:
   • Use metrics to achieve your product strategy goals.
   • Build a metric-driven product strategy.
   • Uncover key concepts to get the most value from your metrics.
   • Examine metrics to help shape your product strategy.
   • Measure the success of your customers' needs.
      
4. Market Research Basics:
   • The uses for market research.
   • Key learnings from primary and secondary research.
   • Different methods of market research.
   • Stages and types of market research projects.
      
5. Competitive and Market Analytics:
   • Leverage analytics to become an industry leader.
   • Gain insight on your competition.
   • Understand changes in the marketplace.
      
6. Design and Run Experiments:
   • Use experimentation to make better decisions.
   • Best practices for conducting effective experiments.
   • Optimize your product process.
   • Increase customer satisfaction with the user-experience-based design approach.
      
7. Building a Product Roadmap and Agile Product Management:
   • Purposes of an agile product roadmap.
   • Advantages for building an agile product roadmap.
   • Steps for building a product roadmap.
      
8. Create a Go-to-Market Plan:
   • Build and use a go-to-market plan.
      
9. Communication for Product Managers:
   • Serve as a communication hub within your organization.
   • Keep everyone in your company on the same page.
      
10. Customer Development for Product Managers:
    • Create a customer-centric business approach.
    • Effectively gather customer feedback.
    • Conduct productive customer development interviews.
    • Understand elements of the customer buying process.