Dates and location
Pricing
Hours
Dates and location
Pricing
Hours
Description
Investors favor companies that demonstrate data-driven behaviors and, even more so, companies that productize their data. IT and business executives may talk about data as one of their most important assets, but few organizations wield it as one.
Becoming data-driven is more than self-service or advanced analytics. It’s about measurable outcomes, and it starts with identifying innovative, easy-to-generate new value streams from your (and others’) data assets. Fortunately, data has unique economic qualities compared to other assets that enable it to be refined, integrated, packaged, and deployed in infinite ways. Unfortunately, most organizations have no defined process or function for monetizing their data.
In this course, Mr. Laney guides attendees through his formal approach to ideation, feasibility assessment, economic analysis, and the design, development, and support of data products and services.
Topics Include:
- Infonomics
- Data Monetization Methodology
- Ideation & Feasibility
- Valuation & Organizations
- Data Marketplaces & Advanced Infonomics
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Key Takeaways
Upon completion of this course, you will learn:
- How to take advantage of data’s unique economic characteristics.
- Techniques for generating innovative ideas for data and analytics.
- Whom to involve in these ideation sessions.
- How to identify the wants and needs of a full range of potential users, buyers, and stakeholders.
- How to adapt data monetization ideas from other industries.
- How to consider data products and services augmenting your own data with a variety of external data sources.
- How to test ideas on a spectrum of feasibility characteristics.
- How to package and price data products.
Who Will Benefit
This course is tailored for organizational leaders, data professionals, and innovators seeking to capitalize on the economic value of data and gain skills to design and market data-driven solutions effectively.
How to Access the Course
New mobile learning! Download Blackboard Learn from your app store (iOS or Android). Learn more.
To access the course on your computer please visit our BlackBoard site, and log-in using the same login and password used for the Registration Portal.
Please allow up to 15 minutes after registration for the course to appear on your BlackBoard page.
Registration, cancellation, withdrawal and all other CPA Ontario PD policies can be found here.
Speaker(s)
Douglas Laney is the data and analytics strategy innovation fellow at West Monroe Partners where he consults for business, data, and analytics leaders on conceiving and implementing new data-driven value streams. He originated the field of infonomics and authored the best-selling book Infonomics and the recent follow-up Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value from Available Data Assets. Doug is a three-time Gartner annual thought leadership award recipient, a World Economic Forum advisor, a Forbes contributing author, and co-chairs the annual MIT Chief Data Officer Symposium. He is also a visiting professor at the University of Illinois and Carnegie Mellon business schools, and sits on various high-tech company advisory boards.
TDWI is the leading provider of education and research for business intelligence, analytics, and data management professionals. TDWI’s vendor-neutral training is led by experienced practitioners, and has earned a world-wide reputation for being comprehensive, practical, and actionable.