Claude can carry out multi-step work, maintain a consistent voice, and support strategic thinking, but it first needs to understand your firm. In this session, you’ll build five permanent reference files that give Claude that context: who you are, what your firm does, where you win, how you communicate, and your firm’s visual brand, including colors, typography, and layout.

You’ll build each file live using your firm’s website, LinkedIn presence, and existing materials, with Claude helping to fill in the gaps. By the end of the session, you’ll have a working context folder connected to Claude and ready to support your day-to-day work.

Participants will require a paid Claude subscription (Pro, Max, Team, or Enterprise) and Claude's app for every module; the free tier is not sufficient.

Save $50 when you register for this special event. Your savings will be automatically applied at checkout. Promotion cannot be combined with other offers or Passport.

Topics Include
 

1. Why Generic Output Happens and How to Fix It: Understand the role of context engineering and why effective AI use requires more than prompting.
2. Set Up Your Context Folder: Build the foundational folder Claude can reference at the start of future sessions.
3. Build Your About Me File: Capture your identity, mission, decision-making style, and professional story to provide essential context.
4. Build Your Company File: Define your firm’s business model, ideal customer, and competitive strengths so Claude can generate more relevant recommendations.
5. Build Your Positioning File: Define where your firm stands out using a structured approach to research and assess its competitive positioning.
6. Build Your Brand Voice File: Teach Claude to write in your firm’s established voice and communication style rather than using generic language.
7. Build Your Design File and Test the System: Capture your firm’s visual brand, including colors, typography, and layout, then test how the complete context system works together.
8. Keep It Current and Wrap Up: Learn how to maintain your context files so they remain relevant and useful over time.

Note: Registration for this seminar closes November 25 at 3:00 p.m. (EDT).

By the end of this session, you will be able to:

• Build an “About Me” file that gives Claude context about who you are, your professional story, and how you make decisions.
• Build a “My Company” file that helps Claude understand your firm and generate more relevant recommendations.
• Build a “My Positioning” file that captures your firm’s competitive strengths and positioning.
• Build a “My Brand Voice” file that helps Claude produce content aligned with your firm’s communication style and voice.
• Build a “Design” file that captures your firm’s visual brand, including colors, typography, and layout.
• Test your completed context system by using your context files to generate a pitch deck.
• Learn how to connect and maintain your context files so they can support future Claude sessions.