Strategy matters to all operating companies, as it is a major determinant of the success of their business. This Corporate & Business Strategy course will cover the most important terminologies, theories, concepts, and frameworks on strategy. The course is designed to guide you through a comprehensive strategic analysis process and demonstrate the application of theories into real-world business situations.

Topics Include:

• Objectives Draft
• External Analysis
• Supply Chain
• Strategic Groups
• Strategic Group Map
• Competitive Forces Model
• Industry Life-Cycle
• Broad Factors Analysis (PEST)

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By completing this strategy course, you’ll be able to:

• Understand how the strategic analysis process helps decision makers perform in-depth analyses and identify optimal strategic alternatives.
• Differentiate between the three levels of strategy (corporate, business, and functional).
• Perform external analysis by looking at the supply chain, mapping out strategic groups, building competitive forces model and analyzing PEST factors.
• Perform internal analysis by understanding a company’s core competencies, competitive advantage, value chain activities and ways to sustain competitive advantages.
• Assess a company’s current corporate-level, business-level and functional-level strategies.
• Learn how to generate, evaluate and select optimal strategic alternatives through methods such as SWOT analysis, DCF analysis and multi-criteria analysis.
• Tie strategic alternatives to a company’s mission, vision and goals.
• Apply all theories taught in the lectures into a case study and generate the appropriate strategies using the provided information.