Dates and location
Pricing
Hours
Dates and location
Pricing
Hours
Description
CPAs are constantly bombarded by headlines that say Generative AI (GenAI) will disrupt the profession. But what does disruption even mean? This course examines Clay Christensen's disruption theory and how it applies to the profession in the age of artificial intelligence. We focus on how GenAI fundamentally changes the cost structures of knowledge work, potentially enabling unexpected competitors to gain competitive advantage. A key emphasis is that disruption is not primarily about technology capabilities, but about business models and strategy shifts.
In a profession increasingly impacted by automation, CPAs must understand how GenAI could fundamentally transform the professional services that we deliver. This course equips accounting professionals with the knowledge to recognize disruption patterns, adapt to emerging business models, and position themselves strategically to seize the opportunities in the era of GenAI-assisted knowledge work.
Key Takeaways
By the end of this seminar, participants will understand the following:
- GenAI and the Disruption of Knowledge Work: How GenAI fundamentally changes the economics of professional services by automating knowledge work that previously required human intervention.
- Billable Hours Dilemma: Why traditional accounting firm revenue models built on hourly billing create resistance to adopting GenAI solutions that could dramatically reduce billable time.
- Principles of Disruptive Innovation: Exploring the five principles of disruptive innovation, highlighting the importance of market dynamics, customer needs, and growth strategies in shaping business innovation.
- Adapting to Market Changes: Drawing lessons from historical disruption patterns across industries where incumbents were overtaken by nimbler competitors, this takeaway provides CPAs with practical strategies to recognize market shifts early.
- Financial Metrics and Innovation Bias: Learning from the steel industry's mistakes, where integrated mills' reliance on traditional DCF and payback calculations led them to dismiss minimills until it was too late. CPAs will learn to avoid similar blind spots when evaluating the impact of GenAI and other automation technologies on the profession.
Who Will Benefit
Ideal for forward-thinking CPAs, accounting firm leaders, technology officers, and consultants concerned about the profession's future in the age of generative AI.
How to Access the Course
This course is a live webinar. You must attend the live course to receive verifiable CPD hours. We recommend you join five minutes prior to the scheduled starting time. To get the full experience of this interactive course, use a computer that has video and microphone capabilities.
Electronic material can be accessed one week prior to the course and should be downloaded in advance.
Registration, cancellation, withdrawal and all other CPA Ontario PD policies can be found here.
Speaker(s)
Malik Datardina, CPA, CA, CISA guides accounting students through emerging technologies as an Assistant Professor at the University of Waterloo while maintaining deep industry connections. He has a wealth of knowledge in the space of innovation, exploring the impact of both innovation and exponential technologies on the profession, and has authored professional publications on the topic. Malik's two decades of experience, encompassing audit innovation, audit data analytics (ADAs), as well as governance, risk, and compliance (GRC), further enrich his contributions in these areas. His recent focus has been on emerging technologies, particularly GenAI and its ability to streamline and enhance knowledge work within the CPA profession and beyond.