Dates and location
Hours
Dates and location
Hours
Description
This CPD session is designed to empower CPAs with practical business development skills crucial for growing their practice and strengthening client relationships. While many CPAs may not consider themselves sales professionals, it’s essential to recognize that every client interaction involves selling elements, whether communicating the value of services, justifying fees, or guiding clients toward informed financial decisions.
Key Takeaways
Through this session, participants will:
- Develop a consultative approach to sales that aligns with professional ethics and client trust.
- Learn strategies to identify client needs, present solutions, and build long-term referral networks.
- Understand the psychology of client decision-making and how to communicate value beyond compliance services.
- Gain confidence in pricing and negotiation without feeling transactional.
How to Access the Course
An email reminder of this event will be sent out 24 hours prior to the event. If you have not yet received the reminder 4 hours prior to the event, please do not hesitate to reach out. Please check your Junk and Spam folders and ensure membernetwork@cpaontario.ca has been added to your safe addresses.
Speaker(s)
Nabil Hasbun is a sales and business development expert with over 25 years of sales experience, including 12 years working with CPA Canada. He helps CPAs, firms, and businesses develop client-centric business growth strategies while maintaining the highest professional and ethical standards. With extensive experience in consultative selling, referral marketing, and client relationship management, Nabil has worked with businesses of all sizes to implement practical business development techniques. His approach is rooted in professionalism and ethical selling, ensuring that CPAs can confidently engage in business development while upholding regulatory requirements. Through training sessions, workshops, and one-on-one coaching, Nabil equips CPAs with the tools to position themselves as trusted advisors, strengthen client relationships, and effectively communicate the value of their services. His engaging and practical teaching style makes business development accessible to CPAs, regardless of their sales experience.