Dates and location
Pricing
Hours
Dates and location
Pricing
Hours
Description
Successful product managers understand what their customers need, want, and will buy.
Take your product manager skills to the next level in this comprehensive, 10-part, CPA Ontario course. From ideation to development, go-to-market strategy to retirement, the product manager, or "mini-CEO", is responsible for the entire lifecycle of a product. Advance your product management skills by exploring areas of strategy, design, market analytics and more.
KEY TAKEAWAYS
By the end of this course, participants will be able to:
1. Overview:
- How a product manager differs from a project manager
- Key responsibilities of a product manager
- The four stages of product development
- How to support a product management model in your organization
2. Building a Product Strategy:
- Key components of a successful product strategy
- Crucial questions to define your product strategy
- Steps to create a product strategy
- How to build a data-driven product roadmap
- Common mistakes and how to avoid them
3. Metrics for Product Managers:
- Use metrics to achieve your product strategy goals
- Build a metric-driven product strategy
- Uncover key concepts to get the most value from your metrics
- Examine metrics to help shape your product strategy
- Measure the success of your customers' needs
4. Market Research Basics:
- The uses for market researchKey learnings from primary and secondary research
- Different methods of market research
- Stages and types of market research projects
5. Competitive and Market Analytics:
- Leverage analytics to become an industry leader
- Gain insight on your competition
- Understand changes in the marketplace
6. Design and Run Experiments:
- Use experimentation to make better decisions
- Best practices for conducting effective experiments
- Optimize your product process
- Increase customer satisfaction with the user-experience-based design approach
7. Building a Product Roadmap and Agile Product Management:
- Purposes of an agile product roadmap
- Advantages for building an agile product roadmap
- Steps for building a product roadmap
8. Create a Go-to-Market Plan:
- Build and use a go-to-market plan
9. Communication for Product Managers:
- Serve as a communication hub within your organization
- Keep everyone in your company on the same page
10. Customer Development for Product Managers:
- Create a customer-centric business approach
- Effectively gather customer feedback
- Conduct productive customer development interviews
- Understand elements of the customer buying process
WHO WILL BENEFIT:
Team leads and product managers looking to build on their existing product management knowledge, and business professionals seeking an understanding of what it takes to design, develop and launch successful products.
How to Access The Course
To access the course please visit our BlackBoard site, and log-in using the same login and password used for the Registration Portal.
Please allow up to 15 minutes after registration for the course to appear on your BlackBoard page.
Registration, cancellation, withdrawal and all other CPA Ontario PD policies can be found here.