Generative AI's capabilities are transforming the way companies and customers interact and do business.

This six-part course provides an in-depth exploration of exactly how generative AI is reshaping key business functions, including marketing, product management, sales, employee engagement, and customer experience. It will equip you with the tools necessary to best utilize AI technology to support and streamline your workstreams.

You'll learn the benefits of using AI in marketing tasks, from personalized marketing strategies to improving social media content performance and understanding changes in user search behavior. Discover how AI helps define market opportunities, create user stories, develop test scenarios, and gather product feedback. Understand how AI-driven feedback systems and personalized support enhance the workplace experience. Learn how AI enables personalized customer interactions, freeing up sales teams to focus on strategic tasks, and can boost revenue and streamline sales operations. Additionally, the course delves into data automation, teaching techniques for automating data cleaning, preparation, and analytics tasks. Finally, you’ll gain insights into how generative AI is transforming customer interactions and improving the overall business landscape, while addressing the challenges that come with AI adoption.

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Upon completion of this course, you will be able to:

• Part 1: Reimagining the Customer Experience with Generative AI
  • Recognize how AI technologies can transform the customer journey and experience.
  • Identify ethical considerations related to implementing AI in customer experience.
  • Define strategies for preparing your business for AI-driven customer experience activities.
     
• Part 2: Unlocking Business Solutions with AI-Powered Analytics
  • Identify the steps in the data science cycle and recognize the steps in the data cleaning process.
  • Distinguish between descriptive and diagnostic analytics in the exploratory data analysis process.
  • Recognize what's involved in automating the feature selection, model training, model validation and evaluation steps.
     
• Part 3: Reimagining the Sales Process with Generative AI
  • Recognize how generative AI drives sales productivity and is used to improve sales prospecting.
  • Recognize how AI tools are used to streamline sales processes.
  • Recognize the power of generative AI in sales analytics.
     
• Part 4: Using AI to Improve the Employee Experience
  • Recognize how personalized support systems can enhance and measure the employee experience.
  • Recognize how NLP, sentiment analysis, and personalized recommendations can benefit organizations and the employee experience.
  • Identify the steps in the employee review cycle and how AI can be incorporated at each step.
     
• Part 5: Reimagining Product Management with Generative AI
  • Identify ways in which product managers can leverage Gen AI to define market opportunities.
  • Identify the role Gen AI plays in creating effective user stories in product management.
  • Identify the necessary inputs for simulating product tests with Gen AI and leverage product feedback after testing.
     
• Part 6: Reimagining Marketing with Generative AI
  • Identify basic Gen AI tools and data inputs used to personalize marketing and key considerations for using Gen AI to create content.
  • Recognize ways that Gen AI has changed the way users search on the internet.
  • Recognize ways AI can be used to understand the performance and sentiment of social media content.
  • Identify the actions necessary for a leveraging AI in marketing functions.