Dates and location
Pricing
Hours
Dates and location
Pricing
Hours
Description
Welcome to “The Fundamentals of Marketing with Brian Honigman.” This course contains 20 lessons that guide viewers through the essential elements of a marketing strategy that will have success for any type of company. This course is led by Brian Honigman, marketing consultant and professor, who offers valuable knowledge and practical skills to succeed in the field. After watching this course, viewers will have a solid understanding of marketing as a business function, how to develop an actionable marketing strategy with engaging content, and various distribution channels. Whether you’re a current expert, or completely new to the field, this course will enhance your understanding of key marketing components.
Note: Retired members eligible to receive free PD should be aware that this course does not qualify.
Unlock learning anytime, anywhere with the Blackboard Learn app
Seamlessly access your on demand courses, assignments, and get PD hours on the go. Learn how to download now and elevate your education experience with the convenience of mobile learning.
Key Takeaways
By the end of this course, you will learn:
- How to build a marketing tech stack.
- The benefits of effective marketing.
- How to craft a value proposition.
- Digital marketing strategies to save costs.
- How to innovate through experimentation.
Who Will Benefit
Professionals who want to understand how marketing works and how to use it to achieve business outcomes.
How to Access the Course
This is an online session. This course is available 24 hours a day, 7 days a week. Once registered, you can access the material at any time.
However, you will only have access to the course for 90 days after REGISTRATION.
New mobile learning! Download Blackboard Learn from your app store (iOS or Android). Learn more.
To access the course on your computer please visit our BlackBoard site, and log-in using the same login and password used for the Registration Portal.
Please allow up to 15 minutes after registration for the course to appear on your BlackBoard page.
Registration, cancellation, withdrawal and all other CPA Ontario PD policies can be found here.
Speaker(s)
This course is presented by BizLibrary. At BizLibrary, we’re on a mission to elevate employees’ skills, create better places to work, and do our part to build a more compassionate and competent future. We lean into these goals every day by supporting organizations’ learning and development needs through our innovative platforms and best-in-class content.